Get More From Your Recruitment Marketing Budget.
It’s been a volatile year in the trucking industry. Freight demand remains soft, and capacity is loose. Despite the current macro-economic slump, there are opportunities for driver recruitment marketing professionals to find drivers at a lower cost. The 2023 edition of TransForce's State of Driver Recruitment focuses on the trends impacting the industry, including the changing dynamics of recruitment marketing channels and strategies for improving recruitment operations.
To help you navigate, we’ve broken the report down into distinctive areas of insight and trends:
Channels
How are job boards like Indeed, Zip Recruiter, and others trending in terms of performance (i.e., volume and cost)? How is the solution offering landscape from these providers shifting? How are emerging niche channels comparing to traditional job sites?
Marketing and Advertising
What content are drivers responding to most? How are pay transparency laws impacting truck driver advertising? What do you need to do to stand out in a sea of competition?
Recruitment Process Optimization
What are the new, modern strategies companies are adopting to boost efficiency and drivers hired – at lower CPL and CPH? We dive deeper into the employment journey and recruitment operations trends.
What's in it for you?
- 🏋️ Benchmark your recruitment marketing efforts with critical KPIs based on research from motor carriers and advertising agencies.
- 🔍 Identify new emerging marketing channels that will help extend your recruiting budget to generate higher quality leads and hires.
- 💫 Diversify your recruitment marketing strategy with leading insights and suggestions from leaders in the recruitment marketing space.
- 💪 Position yourself for a competitive advantage when the market swings back to growth mode.
